Chestnut Hill Yokels ...
Phantom of the Localby John Lombardi
Back in February, rumors began bumping shoulders again: 'They're gonna off Pete at last, even though they haven't been able to vote him out.' 'They're bringing in a new publisher, to assume the business worries of the Local . This guy is a killer, might of been in Iraq, family heavy in the news biz.' ' Then: 'He's an advertising director!, no war chops, that was another guy Rob Remus loved!' 'Maybe he's got a brother in news . . .?' Then: 'He can help revivify the Germantown Ave. business district , because he'll help shunt all the Bad News Boys -- Feldman, Foster, Recko , etc. -- off into the info reservation, isolate them completely like the Cavalry did the Sioux!' 'Yeah, put 'em in the Germantown Newspapers group that Jim Foster started, (taking even Scott Alloway out of the Local mix), restricting 'em to Northwest Notebook, minimizing their visibility . . .' News was on the run, the way Gen. Phil Sheridan and Gen. George Custer got after Crazy Horse & Sitting Bull . . .
Through the spring election, though control squeezed tighter & gloomier, nobody was actually canned. Pete slunk around like the Ghost of Editing Past, bequeathing a News Editor job to Joel ('Self-Referential') Hoffman , the apple of the Temple Journalism Dept's eye, because the Exec Committee objected to some goofy story Len Lear snuck into LocaLife, and Pete hates confrontation . . . so he figured he'd let a Deputy handle things next time . . . A regular Pat Garrett.
Meanwhile, no reportage about the new dude was allowed in the Local, and curiously, none appeared in the Germantown Newspapers or the Northwest Notebook, either. The publisher or associate publisher -- even his title was folded close to Dina Hitchcock's thorny breast -- was a forbidden topic. (Like what really happened between Jimmy Pack and Uncle Remus that chilly day in November?) But finally some facts oozed out between Hitch's bloody claws: The Delaware County Daily Times had been the new guy's home for 2 1/4 years! A little daily down near the Delaware line. As working class as Gloucester, New Jersey. The man -- Larry Hochberger, it turned out -- had been Classified Advertising Director -- not Display Ads, where you occasionally come in contact with other living, breathing beings, like, say, Sonia Leounes does . . . Classified, which is computer-based and as hypo-allergenic as a web-site, was Hochberger's stage, where he reportedly sold ads on an e-mail plan as effective as Pizza Hut's . . . It was bloodless but profitable -- or at least the CHCA Exec Committee who hired him thought so:
'Won't it be swell to get such smarts going on the Hill?'
I did my best to engage Mr. Hochberger. Called him up last week at the Times and got this bitten-off exchange: "Who'd ja say you were with?"
"Northwest Notebook, Mr. Hochberger."
"Well, can't talk now. I'm still working for my old company!"
"Right, but could we arrange a few minutes after work or on the weekend?"
"Try not to work weekends. Try me Monday at the Local."
"Any time that might be best?
"No, no. Can't say. Gotta go!"
"Well, thank y--"
Click!!
Sources from the Local itself have all but dried up on these matters. (Everyone knows who you were anyway, but let that pass). Word was down -- like it had come down from the Exec Committee after Rob Remus's tag team match with Jimmy that NO mention of their "disagreement" should be exposed to reporters, lest they invent crappy spin. But through heavy scrounging, two days before the Official Story comes out in the Local, I was able to learn from people in or formerly in CHCA, who would know, and from Hochberger's old employers -- who would only speak on deep background -- that "Hochy," as the troops called him, is average-height, rumpled like a news-guy, in his 50s and as determined as a staple gun: He wanted, for example, $75,000. CHCA offered $54,000, and came up steadily to $74,000 through the dead of the winter. They'd already formed plans last fall through a "fact-finding" trio -- Dina, Mark Keintz, Rob Remus -- to do some salary-cutting, and started with the grotesque ousting of Jimmy Pack (which he played right into, and made easy for them.) That saved a fast $32,000 a year. Next the spotlight is on bookkeeping operations, where, it is rumored , the ill Lois Thompson, Claudia Bordo and/ or Joan Forjohn may be up for the knife (two out of three, it's said in salary ranges from the high 20s to the low 30s). Those would technically cover Hochy's new bite, but in an economy like this, other possible cuts include Pete's $54,000, and Community Manager Philip LeCalsey's salary, said to be $53,000.
According to one Byzantine theory, which seems of a piece with the great recurring Richard Snowden Legend, the real-estate-and-coal-mine-meany, backer of the current ruling clique in CHCA/CHBA, plans to pressure Hochy to gradually assume the editorial direction of the Local as well as its business-side publishing work. Pete's salary would then be downsized by half, and he would be reduced to a kind of Managing Editor at, say, $27,000 to $30,000 a year. Since even someone with his demonstrated pliability ( he didn't insist on being in on the "fact-finding" trio's formative plans; permitted them to halve the ad director's commissions without a squeak; let them push his old pal Pack out the door; allowed Ron Recko's Oversight Committee to go down without a fight; gradually forbade reformer Jim Foster and radical critic Ed Feldman space in the Local's pages (while denying it ), & himself mercilessly rationalized the Local 's dumbing-down ) -- couldn't be expected to put up with such mendacity forever. The current forecast is that Pete will be gone sometime in dusty August, while his social and financial betters are cooling off in Bar Harbor, or over on Lake Geneva.
*
I tried Hochy again on Monday the 15th, his first day of work at the Local. Same electric pencil-sharpener replies:
" I've indicated to you that I don't want to answer your questions," he said. "This is for some kind of story, right?"
"Well it's for my column, but you told me to call you back today, when we spoke Friday."
"Don't remember that. Very busy . . ."
"You were Classified Ad Director of the Delaware County Daily Times, weren't you? "
"Yes, but . . ."
"How does that prepare you for a position as publisher of an old weekly that's clearly dying?"
Hochberger laughed dismissively: "Not dying! Good brand name!"
"How are you going to beef up your 6300 circulation? After 50 years? Think positive business stories are all people want to read?"
"I'm busy. I need to get back to work."
"A few minutes for a couple of questions?"
"Sorry."
Click!
*
What we know about Mr. Hochberger is that he's rude, unimaginative, has a family that he thinks the world of, and tends to see life as a business problem. Therefore if Pete and Sonia "perform" up to the standards he's promised Tolis Vardakis, Hitchcock, Keintz , and presumably Walter Sullivan he will enforce, those two have a chance of surviving. The true weirdos left in the office, who are few indeed at this point, are in for a rougher row to hoe.
Newspapers, when they were great, were outposts for free spirits who traded financial security for the chance of getting off some true insights a few dozen times a year, that made their lives, and those of their readers, worth living. The idea of speaking truth to power once in a while, even if they couldn't make it stick, is what Charles A. Dana, Stephen Crane, Upton Sinclair, Frank Harris, James Agee, Ernie Pyle and so many lesser-knowns, did for this country.
The Chestnut Hill Local was a good newspaper at several points in its medium-length life. It hasn't been for several years now, & I'm sorry to see it end like this.
Labels: Chestnut Hill, Chestnut Hill Local, Print Media

